I don't know if you guys noticed it...but NBC Sports is covering the event.
No Network...not even ESPN...will come NEAR Bodybuilding...female or otherwise...at a time when I've even seen them cover Cow-Chip throwing contest.
NBC Sporetsworld and ABC Wide World of Sports were covering a lot of sports "off the beaten path" i.e. brick breaking, mountain diving, and o/activities that were not even Olympic Sports. ESPN took that role and covered FBB for a while and Fox Sports (espcially Rocky Mountain) continued to do so through the 90's. They had a show (forget name) that even showed highlights on the regional and local contest. That was where I first saw Nursel Gurler, Lisa? Michel, and some other impressive physique women blowing away the competition.